![]() ![]() The United States, China, and Japan led the scoreboard on a regional basis in terms of consumer spending in mobile apps on the Apple App Store while South Korea substitutes China on that same front for Android. US and China Spearhead Consumer Spending on iOS Mobile Apps in H1 2023 Looking ahead, industry experts expect the recovery to continue in the second half of the year barring any major unforeseen events. The return to positive growth in consumer spending and steady increase in downloads indicate the fundamentals of the app economy remain strong and the disruption may have just been a temporary blip caused by macroeconomic factors. In summary, the data shows that the mobile app market has rebounded strongly after facing some headwinds in 2022. However, FIFA Soccer entered the top 10 most played games for the first time, benefiting from the FIFA World Cup in late 2022. In terms of games, Subway Surfers and Free Fire remained the most downloaded titles, while Roblox (RBLX), Free Fire, and Candy Crush Saga topped the charts for monthly active users. ![]() The title moved up 11 spots in global spending rankings for H1 2023. Match-3 game Gardenscapes also saw a resurgence, with consumer spending surging 94% to $94 million in May 2023, surpassing its previous peak in May 2020. The short video app became the first to surpass $1 billion in a single quarter and $2 billion in a given semester. TikTok once again generated the most consumer spending of any app, accumulating $2.1 billion in H1 2023 – an increase of 24% from the previous half. TikTok is the First Mobile App to Reach $2 Billion in Revenue in a Semester Game apps remained the most popular in terms of both downloads and consumer spending but productivity apps showed the highest growth in both metrics. On iOS, installs jumped 10% to over 18 billion. In terms of downloads, Google Play maintained its lead with 58.7 billion in H1 2023, up 1.4% year-over-year. ![]()
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